TürkTraktör New Holland and CASE IH’s Wide Product Range Center of Attraction at the Bursa Agriculture Fair
TürkTraktör, the first manufacturer of the Turkish automotive sector and Turkey's leading company in the agriculture mechanization, is ready to showcase its newest eco-friendly models at the 19th Bursa Agriculture and Animal Husbandry Fair to be held between October 4-8. Standing out with the Stage V New Holland T3F complying with the advanced emission standards, TürkTraktör supports farmers in their digital transformation journey thanks to its cutting-edge Precision Agriculture Equipment.Aykut Özüner, TürkTraktör CEO, met with journalists from Bursa, expressing his excitement and happiness to be in Bursa, which plays a very important role in the agricultural history of Turkey with its fertile lands, high production power and experience. Highlighting TürkTraktör’s esprit de corps with the farming community for 68 years, Özüner added: “It’s a great honor for us to become a friend of farmers, who is always by their side. We are also aware of the responsibilities imposed on us by our history and leadership in the sector. That’s why we work to take Turkish agriculture and farmers one step ahead, always. To do this, we invest on research and development, innovation, digital transformation and sustainability. As we approach our seventieth anniversary, we summarize all of our efforts with the aim of 'TürkTraktör Transforms Agriculture, Preparing for the Future'. Because in order to shape the future, we have to take bold steps and change and transform our production methods and habits, starting with our thoughts and ideas.”
Stating that the two eco-friendly tractor models to be exhibited for the first time at the Bursa Agriculture Fair will shed light on the agriculture of the future, Özüner said: “Agriculture gains importance with every passing day. Our farmers are also more conscious about the environment now. More of them prefer tractors with new generation engines that pollute the soil less and save fuel. Our new T3F model by New Holland designed with an eye on such needs will make debut in Bursa. New Holland T3F is equipped with an efficient and eco-friendly engine manufactured in line with Stage V emission criteria. Moreover, in parallel with the emission transition calendar, we will start the production of eight different series of tractors with Stage V emission criteria until June 2023. We will also showcase, for the first time, our New Holland T6.180 Methane Power model, which won the World Sustainable Tractor of the Year Award in 2022. We expect the interest in such tractors working with alternative fuels will increase in the future thanks to the increasing biogas production facilities in Turkey.”
Starting the Domestic Production of Tractor Cabs
Özüner also underlined TürkTraktör’s contribution to the Turkish economy with its flexible and diversified production capacity, saying: “As TürkTraktör, we are happy to manufacture the TR6 series cabs, previously supplied from abroad, at our Erenler Factory. Our TR6 series tractors, called ‘Domestic Giant’, are manufactured for the Turkish market, meeting with great appreciation from the farmers. From now on, the TR6 series will be equipped with cabs manufactured at our Erenler Factory. With this investment, we increase the number of domestic components used in our products while using our capacity more efficiently. This is another significant point for TürkTraktör after reaching the milestone of manufacturing our 1 millionth tractor last year.”
Record-Breaking Export Volumes in the Last Two Years
Aykut Özüner, TürkTraktör CEO, also talked about TürkTraktör’s new records in exports in 2022 after a 2021 full of production records: “In the first eight months of 2022, we achieved an increase of 13% over the previous year, exporting 10,817 units. Moreover, we are happy to complete the production of 26,822 tractors in the first eight months. Thanks to the interest of our farmers in our brands, our New Holland brand has been the leader of the market for more than 15 years in a row while our premium brand CASE IH is the third most-preferred brand in the market.”
Eco-Friendly and Energy-Efficient Models in the Spotlight at the Bursa Agriculture Fair
TürkTraktör's market leader brand New Holland exhibits its T3F series, manufactured in line with the aim of "TürkTraktör Prepares for the Future", at the Bursa Agriculture and Animal Husbandry Fair. Equipped with a Stage V engine and a Common-Rail high-pressure fuel injection system, the new T3F offers more energy-efficient and eco-friendly production.
The other stars of the fair are the T6.180 Methane Power, which can operate with methane gas, and the heavy-duty T7 HD PLMI, the new generation of the T7 HD series designed for the most-demanding jobs.
Moreover, TürkTraktör's premium brand CASE IH showcases the New Optum AFS Connect series, offering three models with 250, 270 and 300 HP nominal engine power.
New Agricultural Equipment by New Holland and Case IH
TürkTraktör exhibits a wide range of agricultural equipment at the Bursa Agriculture and Animal Husbandry Fair. The newly-designed TürkTraktör Soil Tillage Machines will attract attention with a wide range of models suitable for various needs. Moreover, the new member of the product range, TürkTraktör Corn Forage Machine, and the Telehandlers will be introduced to the farmers at the fair.
CASE IH will also showcase its wide range of agricultural equipment at the fair. The visitors can examine CASE IH Large Balers, designed for high efficiency and heavy duty, and CASE IH Precision Seed Drills, ensuring long hours of continuous seeding.
Tarlam Cepte App Breaking the Mark of 100,000 Users
Farmers visiting the Bursa Fair will also enjoy the new features and campaigns for the Tarlam Cepte (Mobile Field) app launched by TürkTraktör to support the digital transformation of the agriculture sector and the farmers. Tarlam Cepte now offers a new service to its users: Corn Yield Forecast. The new feature enables the farmers to have a yield estimation within 4-6 hours after specifying the amount of seed planted in the field.
In the second version of Tarlam Cepte, used for monitoring a total of 51,372 fields, the farmers can generate phytosanitary scores for their fields in comparison with the neighboring field thanks to the Field Comparison feature. What’s more, the Product Pattern feature helps farmers see the products grown in their region through the application.
On the occasion of exceeding 100,000 users, Tarlam Cepte organizes a special lottery at the Bursa Agriculture Fair. It is enough to download the application to have a chance to win a tractor during the campaign that will end on October 14. In addition, Tarlam Cepte users will be able to enjoy discounts of up to TRY350 in original spare parts purchases from authorized dealers and services.
At the Bursa Agriculture Fair, TürkTraktör also offers advantageous financing campaigns valid throughout October. For the farmers in need of financing, TürkTraktör offers a discount of TRY10,000 valid for feed mixer, soil tillage, plows and trailers and for purchases of New Holland and CASE IH tractors.
Energy Saving with TürkTraktör Drone Spraying Service
TürkTraktör Drone service will be also introduced at the Bursa Agriculture Fair. The TürkTraktör Drone service offers savings in cost, labor and time for spraying large areas while providing benefits such as wide application range, ease of use and maintenance, high efficiency and environmental protection. The drone spraying services is available at five pilot dealers. TürkTraktör aims to expand the service network in 2023.
Introducing Precision Agriculture Products
TürkTraktör is proud to be the authorized sales and service distributor in Turkey of Trimble, one of the global leading brands of agriculture technologies. At the Bursa Agriculture and Animal Husbandry Fair, the visitors can examine the Trimble services, which will increase the performances of farmers.
TürkTraktör will also showcase the domestic manual steering system in addition to the Automatic Steering System, and Flow and Application Control Systems.
