TürkTraktör Increases Its 8th Months Market Share
Despite the adverse pandemic conditions, TürkTraktör maintained its market leadership position that lasted since 2006 without interruption, for the first 8 months of the year. TürkTraktör has attained a market share of 47% between January and August 2020.October 1, 2020 - TürkTraktör being the well established automotive manufacturer has continued to be first choice of the farmers thanks to its vast product ranges and widespread network of dealers and services. According to traffic registration records of TÜİK (Turkish Statistical Institution), TürkTraktör made 12,226 pcs of its tractors available to its customers in the tractor market of Turkey wherein 26,194 pcs of tractors were sold in first 8 months of the year. The Company maintains its market leadership in both field and orchard segments.
Mr. Ahmet Canbeyli, Assistant General Manager of TürkTraktör in charge of commercial operations made a short assessment of the year's first 8 months and stated: "We managed to maintain the increase in both production and local sales even during this hard times when coronavirus roams around. We have reached our customers with total 12,226 eas of New Holland and Case IH brand tractors during the first eight month of the year. We have increased our market share by 2 point in comparison with the last year and attained a market share of 47%. Thus we have had offered about 1 out of each 2 tractors sold in Turkey to the fields." Mr. Canbeyli who also stated that they achieved an important increase in production numbers too, said that despite the adverse and difficult pandemic conditions, they increased local tractor production figures by 212% to 10,060 pcs in first eight months of the year in comparison with the same period of the last year.
Demand for tractors with higher horse power increases in the market.
Mr. Ahmet Canbeyli, stressed that when they looked at the sales figures of TürkTraktör by the regions, the provinces of Adana and Gaziantep became prominent as two cities which increased their total sales the most and concluded his statement as follows: "Market data of the first 8 months indicate that demand for tractors with higher horse power has increased. In this segment we offer to our farmers TR5 Electro Command, TR6 and TR7 series under New Holland brand and Farmall A Active Drive 4, Maxxum, Puma and Optum series under Case IH brand. We are pleased to be the choice of our farmers in a period when importance of agriculture is better understood."
New Holland Market Leader
New Holland and Case IH brand tractors which have been manufactured in Ankara and Erenler Plants of TürkTraktör has long been appreciated by our farmers. New Holland, which is "the most preferred brand" in tractors and Case IH, "the premium brand" of TürkTraktör, continue increasing their market shares. New Holland T580B, which was launched in 2019, happened to be "the best selling tractor model" in Turkey according to data from the first 8 months of 2020. Case IH, which progressively becomes more popular amongst the farmers aims at becoming the 3rd most preferred brand in the market.
